Hair Masks: What Are They All About?

Think of hair treatment masks as a kind of high-powered hair conditioner. They have similar benefits—like deeply nourishing and strengthening hair—but are more intense and powerful. Hair masks can also target specific hair concerns. Want to find out what hair conditioning masks are all about and how to use them? Incorporate them into your hair care routine and you may find that the results (think softer, stronger and shinier looking hair) are worth the extra time.

What Is a Hair Mask?

Hair masks are treatments that are formulated with oils, butter, and other nourishing ingredients. These hydrating hair masks spend more time sinking into and nurturing hair than your average shampoo or conditioner, giving dramatic benefits in a single-use.

We put our hair through a lot of stress, whether it’s from heat styling, new hairstyles or exposure to the elements. That can cause serious hair damage. Hair treatment masks can help reduce hair breakage and make your hair feel healthy—all in the comfort of your own home.

How Often Should You Use a Hair Mask?

You should use a hydrating hair treatment mask at least once a week. But if your hair feels or looks drier or more damaged than usual, increase to twice or three times a week.

Why Should You Use a Hair Mask?

A deeply nourishing hair treatment mask can make a big difference in the shine and strength of your hair. And it’s particularly important if you have dry, damaged, frizzy or very long hair.

Plus, the best hair masks tend to be packed with hydrating and restorative ingredients. And they can target your specific hair type and concerns, too. For instance, the best masks for dry hair are usually formulated with butters and oils such as shea, coconut oil, argan oil and avocado oil which can help replenish hair and add shine. You can similarly find botanical oils, including avocado oil, in the best hair masks for curly hair. (Try the Smoothing Treat 1 Minute Hair Mask + Avocado Extract, which softens curls and fight frizz without weighing hair down.) Other naturally healing ingredients, such as honey and propolis, are essential to get in the best hair masks for damaged hair. By using hair masks with these natural ingredients, you can bring out the best in your hair

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