WHAT IS FORMULA 18?

FORMULA 18 is a chemically resilient material that ionically binds to the hair’s cuticle and offers long-term protection from harsh hair color, free radicals, peroxides, and environmental stressors. Damaged hair has a raised cuticle, while healthy hair has a smooth, closed cuticle. FORMULA 18 penetrates between uplifted scales in the cuticle to create a stapling type effect with a smoother, healthier appearance. FORMULA 18 is a blend that creates a highly effective hybrid biopolymer to aid in reducing and fixing damage done to the cuticle while simultaneously strengthening the hair fiber.

PROTECTS

Chemically resilient material that ionically binds to hair cuticles and offers long-term protection from harsh hair bleaches, free radicals, and peroxides

ATTRACTS

he cationic charge of formula 18™ attracts to anionic porous hair

SUPPORTS

Creates a scaffolding like matrix to support hair while still allowing in small molecules for hair bleach and color

SMOOTHS

Penetrates between uplifted scales in the hair cuticle to create a smoothing effect

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